Blog

For event organizers
who want real numbers.

Practical guides on running events, tracking financials, and building a sustainable organizer business.

Published 10 Jun 20265 min read

How to Know If Your Show Made Money

Most event promoters find out a show was unprofitable weeks after it happened — when the bank statement finally reconciles. Here's how to know your P&L in real time.

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17 Jun 2026·6 min read

The Real Cost of Running a Concert in Europe

Venue hire, artist fees, PA, marketing, platform fees — here is a breakdown of every cost category for a small independent concert in Europe, with realistic ranges.

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24 Jun 2026·5 min read

Why Most Event Promoters Are Still Using Spreadsheets (And Why That's Killing Them)

Spreadsheets are familiar, flexible, and free. They're also why most independent promoters don't know their real margins, lose contact history, and make the same expensive mistakes repeatedly.

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